JMBM Focus: Preserve and reserve your trademark on Facebook

We have been informed that beginning on Saturday, June 13, 2009, the social networking site Facebook, Inc. will begin allowing users to create personalized URLs for their Facebook pages that incorporate the user’s username, e.g., facebook.com/USERNAME.

Facebook has created a form that owners of registered trademarks can use to "reserve" their trademarks on Facebook and prevent other users from adopting the registered trademark as their user name. Click here to view this form, or paste the following URL into your browser:

http://www.facebook.com/help/contact.php?show_form=username_rights

Under certain circumstances, the owner of either a registered or unregistered trademark can also make a complaint to Facebook should their trademark be adopted as a user name or used on the Facebook site.

Please contact us if you have any questions.