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Thomson Reuters: Wearable technology: Brand Implications and Strategies

Rod Berman’s white paper, “Wearable technology: Brand Implications and Strategies” was published by Thomson Reuters in July 2015. An excerpt follows:

Wristbands that record and analyze your physical activity. Gloves that help manufacturing workers work smarter. Glasses that put a world of information and communication in your line of sight. These are just a few examples of the “wearable technology” products redefining the role of technology in our everyday lives. It is also creating tremendous commercial opportunities; by one estimate, the global market for wearable technology products will grow to more than $30 billion by 2018.

To read the full article, download the PDF: Wearable Technology: Brand Implications and Strategies